SEO (Search Engine Optimisation) Campaigns are a way of acquiring Organic (free) traffic to your website via Search Engine Result Pages,
To prominently appear within a search engine result page, your website’s content has to be relevant to a search engine users query. The way an Organic Search marketing campaign achieves this is by understanding exactly what your potential clients & customers are looking for.
This is then matched against the services or products you offer using the same terminology through the creation of targeted content. Often the content alone is not enough to be able to rank within search results on its own merit so Organic Search Marketers work in tandem with Link Building specialists who then find related websites to share your brand with. Editorially given links are the lifeblood of every successful site in combination with your targeted content.
Content & Links
The World Wide Web has and always will be founded on content & links, the skill of Organic Search Marketing is to help you create the best online business for your services and products that make it hard for search engines to ignore you.
Technical Search Engine Optimisation (SEO) is the skill of seasoned search marketers who can understand complex ranking issues that are affecting a website’s visibility within search result pages. In depth auditing and presentation of data and recommendations can often provide the solutions to turn a website’s performance around from a failing online business to a site that enjoys continued success through lead generation or sales.
There are many factors that can affect a website’s ability to rank ranging from hosting (speed) issues through mistaken or incorrect implementation of basic coding elements (blocking search engines). As part of all Organic Search Marketing Campaigns we undertake Stratagem Digital Organic Search Strategists undertake a thorough Technical SEO audit that covers not just your website but also where available a complete audit of your Google Analytics, Google Tag Manager, Google Search Console & Backlink Profile. This often uncovers the potential for growth in combination with working with Content Development Strategists.
Taking a snapshot of terms that your website should be aimed towards is not the ultimate goal of an Organic Search Campaign, it is designed to present a small window into the progress of a campaign, but not the aim. We do provide you with access to a Rank Tracking dashboard that you can access 24/7 to evaluate the progress of terms.
Along with your rank tracking dashboard we also provide you with access to your campaign dashboard where you get to see every planned and timed task, who is working on it and at what stage it is at. Fully transparent and quantifiable.